The Fun Theory is a new project from Volkswagen that integrates digital technology into every day physical experiences with the expressed goal of making sustainable behavior (walking up stairs, throwing away trash, etc) into fun activities. The theory is that if walking up stairs was more fun, more people would do it, and I agree. How great would it be if every staircase was a piano?
They are also using Open Innovation practices to extend the project by awarding a cash prize called the Fun Theory Award to people who submit similar ideas to the one illustrated below...
[ Thanks, Alex ]
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